Customer commitment to data protection and privacy

Protecting personal data and your privacy is of greatest concern for the DIRECT TO CART and group of companies. The DIRECT TO CART Group consists of company affiliate of DIRECT TO CART and brands owned by the company or the promoters; DIRECT TO CART items and DIRECT TO CART.

Fundamentals

DIRECT TO CART manifests its commitment to privacy and data protection by strictly adhering to the following principles. DIRECT TO CART uses personal data lawfully, fairly, correctly and in a transparent manner. DIRECT TO CART collects no more personal data than necessary, and only for a legitimate purpose. DIRECT TO CART retains no more data than necessary or for a longer period than needed. DIRECT TO CART protects personal data with appropriate security measures and necessary encryptions.

About this Privacy Notice

This Privacy Notice intends to establish a clear, concise and transparent communication on the collection, use, processing, storing etc. of personal data relating to customers of DIRECT TO CART. Within the meaning of this Privacy Notice “customer of DIRECT TO CART” means former, current and potential customer or user of a product or service offered by a DIRECT TO CART and/or its brand(s), visitors to one of our official websites or stores, member of a loyalty program or community.

Who is responsible for processing of your personal data?

The Indian company, DIRECT TO CART is primarily responsible for the processing of personal data within the scope of this Privacy Notice. Under certain circumstances the responsibility for data protection and your privacy is shared with one or several other legal entities, either being a DIRECT TO CART entity or affiliate company or a third party. Under each specific section of this Privacy Notice you will be informed about who is responsible for processing your personal data, the allocation of responsibilities and the modalities for the execution of rights.

Identity of DIRECT TO CART Group controller(s):

DIRECT TO CART
C-27, C Block, Phase 2, Industrial Area, Sector 62, Noida, Uttar Pradesh 201309
Constitution of Business: Proprietorship
Authorised representative: SUMIT
GST: 06AAJCN5060D1ZO
The named DIRECT TO CART controller(s) above are throughout this Privacy Notice individually or collectively referred to as “DIRECT TO CART”.

Where do we process your data?

The personal data that we collected from you is generally stored within “INDIA”. Any such transfer of your personal data will be carried out in compliance with applicable laws and without undermining your statutory rights.

From time to time we may transfer(s) personal data from INDIA to a third country not being approved by INDIA as a safe country for such transfer (adequacy decision). Whenever applicable DIRECT TO CART will use adequate measure to ensure a similar level of protection as granted within the INDIAN Region or other lawful grounds for transfer.

Who has access to your data?

Your personal data is available and accessible only by those who need the data to accomplish the intended processing purpose. To the extent necessary, your personal data may be shared between the companies and brands within the DIRECT TO CART Group, with suppliers and sub-contractors (processors and sub-processors) carrying out certain tasks on DIRECT TO CART’s behalf and with independent third-parties.

In addition, we may also disclose personal data to third parties, if we have reason to believe that using or disclosing such information is necessary or advisable to: (i) conduct investigations of possible breaches of law; (ii) identify, contact, or bring legal action against someone who may be violating an agreement they have with us; (iii) investigate security breaches or cooperate with government authorities pursuant to a legal matter; or (iv) to protect our rights, safety or property, including the prevention of fraud.

We reserve the right to transfer any personal data we have about you in the event that we merge with or are acquired by a third party, undergo another business transaction such as a Reorganization, or should any such transaction be proposed.

What is the legal ground for processing?

DIRECT TO CART is not allowed to collect, process, use, store etc. personal data without a valid legal ground. Lawfulness may be derived from your consent, by contract, statutory obligations or from our legitimate interest as a business. For each and every specific process or purpose of processing of personal data we collect from you, we will inform you about which legal ground that will apply, and what rights you are entitled to exercise. Whether the provision of personal data is statutory or required to enter a contract and whether it is an obligation to provide the personal data and possible consequences if you choose not to.

What are your rights?

Right to access:

You have the right to request information about the personal data we hold on you at any time. You can contact CUSTOMER SUPPORT that will provide you with your personal data via e-mail.

Right to portability:

Whenever DIRECT TO CART processes your personal data by automated means based on your consent or based on an agreement you have the right to get a copy of your data in a structured, commonly used and machine-readable format transferred to you or to another party. This only includes the personal data you have submitted to us.

Right to rectification:

You have the right to request rectification of your personal data if they are incorrect, including the right to have incomplete personal data completed. If you have a DIRECT TO CART account you can edit your personal data under your account and My Account pages.

Right to erasure:

  • You have the right to erase any personal data processed by DIRECT TO CART at any time except for the following situations.

  • You have an ongoing matter with Customer Service.

  • You have an open order which has not yet been shipped or partially shipped.

  • You have an unsettled debt with DIRECT TO CART, regardless of the payment method.

  • If you are suspected or have misused our services within the last four years.

  • Your debt has been sold to a third party within the last three years or one year for deceased customers.

  • Your credit application has been rejected within the last three months.

  • If you have made any purchase, we will keep your personal data in connection to your transaction for bookkeeping rules.

Your right to object to processing based on legitimate interest:

You have the right to object to processing of your personal data that is based on DIRECT TO CART’s legitimate interest. DIRECT TO CART will not continue to process the personal data unless we can demonstrate a legitimate ground for the process which overrides your interest and rights or due to legal claims.

Right to restriction:

  • If you object to a processing based on DIRECT TO CART's legitimate interest, DIRECT TO CART shall restrict all processing of such data pending the verification of the legitimate interest.

  • If you have claimed that your personal data is incorrect, DIRECT TO CART must restrict all processing of such data, pending the verification of the accuracy of the personal data.

  • If the processing is unlawful you can oppose the erasure of personal data and instead request the restriction of the use of your personal data instead.

  • If DIRECT TO CART no longer feels the need or needs the personal data but it is required for you to make or defend legal claims.

How do you exercise your rights?

We take data protection very seriously and therefore we have dedicated customer service personnel to handle your requests in relation to your rights stated above. You can always reach them at Customer Support.

If you have an Account or are a member of DIRECT TO CART, you can exercise your right to access, portability and rectification under your account pages, where you also can delete your account.

Right to complain with a supervisory Authority:

If you have complaints about the way DIRECT TO CART or its affiliate company(ies) or its affiliate brand(s) or the parent company processes and protects your personal data and privacy you have the right, at any time, to make a complaint to the concerned authorities in India under Ministry of Electronics and Information Technology or to The Adjudicating Officer and Cyber Appellate Tribunal or any other competent supervisory authority in the country of residence.

Updates to our Privacy Notice:

We may need to update our Privacy Notice. The latest version of the Privacy Notice is always available on our website. We will communicate any material changes to the Privacy Notice.